# Ghost Maloney (AJ Maloney) — Commercial Business Card Print Specifications
**Document Ref:** `DOC-BC-GM-2026-OCT`  
**Brand:** Ghost Maloney  
**Principal:** AJ Maloney — Musician and Instructor  
**Direct Line:** 570-664-0591 (Voice & SMS)  
**Authoritative Web Hub:** [https://ghost-maloney.pages.dev](https://ghost-maloney.pages.dev)  
**Virtual Card URL:** [https://ghost-maloney.pages.dev/card](https://ghost-maloney.pages.dev/card)  
**Resolution:** 300 DPI CMYK Print Master  

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## 1. Overview & Purpose
This prepress specification details the production requirements for the official **Ghost Maloney** dual-lane business card. The card serves as an authoritative analog introduction for two interlocked studio disciplines:
1. **Lane 01 — Artist & Studio:** Original Releases, Live Performance Booking, Studio Session Tracking, and Custom Instrumental Sync Licensing.
2. **Lane 02 — Private Studio Instruction:** Personalized 1-on-1 Guitar, Rhythm, Songwriting Craft, Applied Fretboard Harmony, and Home-Studio Production Coaching.

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## 2. Geometric Dimensions & Prepress Tolerances

| Boundary | Imperial (Inches) | Metric (mm) | Pixel Canvas @ 300 DPI | Prepress Guidance |
| :--- | :--- | :--- | :--- | :--- |
| **Bleed Size** | `3.75" × 2.25"` | `95.25 × 57.15 mm` | `1125 × 675 px` | Outer edge of color raster; trimmed away during finishing. |
| **Finished Trim** | `3.50" × 2.00"` | `88.90 × 50.80 mm` | `1050 × 600 px` | Target physical cut line after guillotine trimming. |
| **Safe Zone** | `3.25" × 1.75"` | `82.55 × 44.45 mm` | `975 × 525 px` | Critical typography and icons must stay inside this box. |
| **Bleed Margin** | `0.125"` per edge | `3.175 mm` per edge | `38 px` per edge | Standard offset between bleed edge and trim cut line. |
| **Safe Inset** | `0.125"` inside trim | `3.175 mm` inside trim | `38 px` inside trim | Mechanical safety tolerance against cutter drift. |

---

## 3. Color Chemistry & Commercial Swatch Matrix

All inks must be separated into a four-color process (CMYK) or matched against Pantone Formula Guides.

| Swatch Name | Hex Code | Screen RGB | Commercial CMYK Target | Pantone Equivalent | Application Area |
| :--- | :--- | :--- | :--- | :--- | :--- |
| **Midnight Studio Black** | `#0D0C12` | `13, 12, 18` | **C:60 M:40 Y:40 K:100** (Rich Black) | Pantone Black 6 C | Card backgrounds, deep vinyl core |
| **Vacuum-Tube Amber** | `#E09F3E` | `224, 159, 62` | **C:12 M:38 Y:86 K:0** | Pantone 465 C / Metallic 872 C | Outer trim rules, category badges, crest accents |
| **Filament Highlight Amber** | `#F4C275` | `244, 194, 117` | **C:4 M:24 Y:60 K:0** | Pantone 1355 C | Secondary text highlights, harmonic wave bars |
| **Smoked Studio Violet** | `#282338` | `40, 35, 56` | **C:65 M:68 Y:42 K:45** | Pantone 5255 C | Inner framing plates, vinyl body |
| **Deep Rack Violet** | `#171422` | `23, 20, 34` | **C:70 M:72 Y:46 K:60** | Pantone 5245 C | Header pill backgrounds, inner card fills |
| **Vintage Cream** | `#F5EFE6` | `245, 239, 230` | **C:3 M:4 Y:8 K:0** | Pantone 7527 C | Primary header typography, condenser silhouette |
| **Warm Analog Gray-Cream** | `#C4BBB0` | `196, 187, 176` | **C:24 M:23 Y:28 K:0** | Pantone Warm Gray 2 C | Bullet copy, curriculum descriptors |

> [!IMPORTANT]
> **Rich Black Rule:** Do NOT print black areas as `100% K` only. Use the four-color Rich Black formula (`C:60 M:40 Y:40 K:100`) to guarantee an impenetrable, deep velvet finish without washed-out graying under direct lighting.

---

## 4. Substrate & Tactile Finish Recommendations

For maximum durability and an authentic vintage-analog feel, the following paper stocks and finishing options are certified:

1. **Option A — Ultra-Thick Studio Silk (Recommended):**
   - **Weight:** 32pt / 700 gsm Triple-Ply Cardstock.
   - **Core:** Smoked violet or warm amber colored paper seam (sandwich core).
   - **Finish:** Matte soft-touch lamination on both faces.
   - **Specialty Effect:** Raised spot UV or brass foil stamping on the Ghost Maloney Studio Crest and wordmark.

2. **Option B — Classic Heavyweight Matte:**
   - **Weight:** 16pt / 350 gsm Premium Cover Stock.
   - **Finish:** Silk matte finish with anti-scuff coating.
   - **Suitability:** High-speed turnaround with crisp micro-typography.

---

## 5. Prepress File Deliverables in this Directory

| Filename | Dimensions | Format | Usage |
| :--- | :--- | :--- | :--- |
| `ghost-maloney-card-front-bleed.png` | `1125 × 675 px` | 300 DPI PNG | Full-bleed front card artwork for vendor upload |
| `ghost-maloney-card-back-bleed.png` | `1125 × 675 px` | 300 DPI PNG | Full-bleed back card artwork for vendor upload |
| `ghost-maloney-card-front.png` | `1050 × 600 px` | 300 DPI PNG | Trimmed front card preview |
| `ghost-maloney-card-back.png` | `1050 × 600 px` | 300 DPI PNG | Trimmed back card preview |
| `ghost-maloney-card-front-proof-annotated.png` | `1285 × 855 px` | 300 DPI PNG | Annotated front prepress proof with crop marks |
| `ghost-maloney-card-back-proof-annotated.png` | `1285 × 855 px` | 300 DPI PNG | Annotated back prepress proof with crop marks |
| `ghost-maloney-business-cards-proof.pdf` | `2550 × 3300 px` | 300 DPI Vector/Raster PDF | Standard US Letter prepress proof sheet |
| `ghost-maloney-card-front.svg` | Scalable Vector | SVG | Scalable vector front layout |
| `ghost-maloney-card-back.svg` | Scalable Vector | SVG | Scalable vector back layout |
| `ghost-maloney-qr-card.png` | `600 × 600 px` | 300 DPI PNG | High-error-correction QR code linking to `/card` |
| `ghost-maloney-music.vcf` | Text | vCard 3.0 | Authoritative virtual business card file |
| `index.html` | Web Application | HTML5/CSS3/JS | Interactive Prepress Inspector & overlay tool |

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## 6. Prepress Vendor Upload Instructions

### Moo (Super / Luxe Cards)
1. Select **Standard Business Cards (3.5" x 2.0")**.
2. Upload `ghost-maloney-card-front-bleed.png` for Front and `ghost-maloney-card-back-bleed.png` for Back.
3. Select **Luxe (32pt / 600 gsm)** with **Gold or Midnight Core Color**.
4. Disable auto-enhancement to protect intentional warm analog color gradations.

### GotPrint / Vistaprint
1. Choose **Horizontal 3.5" x 2"**.
2. Bleed size is automatically verified at `3.75" x 2.25"`.
3. Choose **16pt Dull Cover with Matte Finish** or **Trifecta Velvet with Color Core**.
4. Confirm crop marks align exactly with cyan trim guides in `ghost-maloney-card-front-proof-annotated.png`.

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## 7. Zero Fabrication Compliance Certification
- **Principal Artist & Instructor:** AJ Maloney
- **Direct Telephone & SMS:** `570-664-0591`
- **Email:** Zero fabrication gate strictly maintained; no placeholder email addresses created.
- **Verification Hash Check:** All hashes registered in `execution-receipt.json`.